Outdoor Advertisement over Tram in Mumbai, 1960s

Trams are a part of Mumbai's history. The first horse-drawn service started between Parel and Colaba in 1874. Thirty years later, electric trams replaced them. Double-deck tram services, started in 1920, became an intrinsic part of the city's landscape - till 1960s, when the service was withdrawn. 

Outdoor advertisement thrived even in the Tram era. Here are some glimpses of the ads. Some of the brands are still in use.

Will keep uploading the photographs as I receive them.



Monkey Brand Black Tooth Powder (माकड छाप काळी टूथ पावडर)
Advertisement




Castophene Laxative Advertisement 


Pradip Lamps



Some Food Service Advertisement on a Horse Driven Tram
1874




Nirma Washing Powder Ad in Devnagari Script,
Central Calcutta in 1987

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